Of course, with college football kicking off yesterday, it's not surprising that one of the first food stories to catch my eye this week had to do with the overlap of food and sports marketing. Given their success over the past decade, it's no surprise that my hometown Boise State Broncos have experienced an explosion in marketability; they now grace watches, sheets, yard gnomes, alarm clocks--but those things pale in comparison to the new promotional campaign between Sonic Drive-In and the Louisiana-Lafayette Ragin' Cajuns.
|(Courtesy of @ULRaginCajuns)|
That's not a sticker on the top of that hamburger bun--it's an edible logo. I'm familiar with the edible paper that goes on top of cakes, but this is actually baked into the bun. For now this design is a unique arrangement, but a Yahoo! Sports article on the burger, it could soon be spreading to include the teams of the Big-12 Conference. This, of course, follows right on the heels of other colleges who have added their logos to the frosting on Pop Tarts.
I don't mind this development; I'm a little fanatical in my love of Boise State, and I was actively happy when team-color beer cans showed up in stores last year, despite the fact that some people worried they would encourage alcoholism. That being said, I will be keeping an eye open to see exactly how long it is before my burger doesn't promote BSU, but Sprint or Verizon. The thought leaves a bad taste in my mouth.
Speaking of encouraging alcoholism, I am thrilled to hear about the rise of Brewforia. For those of you who don't live in the Boise area, Brewforia is a Meridian--and now Eagle--establishment that, according to the Boise Weekly, aims to be the "Starbucks of craft beer." While visiting friends in Newport a couple of years ago, I got to enjoy what it was like to live in a town with such a vibrant beer culture, and it is great to see that sort of thing taking off here in the Boise area. We've had Sockeye--which is expanding--and Table Rock brewing, and to a lesser extent, The Ram, but these were all restaurant/breweries. Other than The Boise Co-Op and a few particularly well-stocked convenience stores, there just weren't good locations to buy beer for the home. And since they also have beer on tap, you can try things in-store and then take them home with you. Brewforia also sponsors the Barley Bros. Travelling Beer Show, which will be in Meridian this Saturday. (At beautiful new Kleiner Park, which--between a "wing-off," a barbecue festival, and this, all in the course of two months--seems to have stolen Boise's thunder.) Having attended the McCall stop of this tour during the winter, I can attest that paying $20 for an "all you can drink" sampling of the region's best craft beers is a pretty amazing way to spend your day. So amazing, in fact, that there is actually a "lost" blog post about the event, after my notes on different beers were destroyed by.....beer. That I spilled. In my pocket.
|It's bacon on a donut. Why only use the picture once?|
|I try to make my children sack lunches every day.|
Of course, what would an aggregate collection of links on a food blog be without a shout-out to other food bloggers? Those who have been reading Catfish's Dishes for any length of time know that, hands down, my favorite food blog is Macheesmo. While I hope you've already checked out his site, now is the time to start if you haven't. Instead of linking to any one recipe of his, (well....ok, I will still link to his fantastic grilled guacamole, my favorite thing I've tried from his site,) this week's post is so much more than that. A whole e-book filled with his favorite weeknight meals. For free! I recommend Macheesmo so highly that I will say this--I almost hate Nick. As an up-and-coming food blogger (or so I'd like to think) it is important to keep coming up with new and tasty meals in the kitchen. So it sucks when somebody who puts out as much content as they do at Macheesmo is constantly posting things that I actually want to cook! I don't have time to cook other blogger's recipes. I don't! And yet, I kind of want to drop everything to make this black pepper tofu from the above mentioned e-book right now.
|Photo by Nick Evans www.macheesmo.com|
A much newer discovery of mine is Sweet Remedy. I absolutely have to try the chai ice cream she is featuring on her blog right now. Ever since Wife turned me on to the joys of chai, it became my drink of choice on yard sale days, even over the much-needed caffeine boost of coffee, and those spicy flavors seem like they would be the perfect compliment to smooth, rich ice cream. It's a matter of providence that I can recommend it to you, because I wouldn't even know it existed if it weren't for a mini-flame war that broke out on Macheesmo. Some random person....let's just call her, oh...April Topfer....was trying to declare Nick a sociopath for putting bacon on potatoes and then blogging about it. Somewhere in the piling on of derision that followed, Samantha ended up commenting on my blog about grilled pizza. I followed the link back, and what did I see? Not only chai ice cream, but bourbon root beer floats, a fabulous looking orzo salad with Brussels sprouts (my favorite vegetable, perhaps,) and roasted tomatoes....Samantha really brings the goods, and in a concise, easy to tackle way. I'm looking forward to getting to know her site even better, so that I can hate her too.
Well, that's it. Did you like this trip down Internet lane? Did you find anything interesting or new? Or should I get back in the kitchen? Your feedback is greatly appreciated!